Everyone knows what is branding. Everyone can give examples of Nike, Adidas and Apple’s logos. And while we do agree with what they know about branding, we want to tell them a little bit what they DO NOT know about it.
Working on a trekking agency's digital appearances.
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A logo is an important part of a Brand identity design. But don't misunderstand that it is THE "Brand design". A brand design goes beyond tangible entities. A brand designing is planning as far as up to how you connect emotionally with your clients. And it cannot be designed only by a creative agency as a standalone project. It's a strategic collaboration project.